The Self
Reliance Foundation’s earliest social marketing
campaigns focused on developing educational films
and complementary school activities to help Hispanic
and Native Americans in Northern New Mexico maintain
their cultural identity while adopting small-scale
appropriate technology into their rural lifestyles.
SRF helped schools to build solar greenhouses, build
“tromb walls” to heat with passive solar
energy, and wrote bilingual instruction booklets that
school children could take home and share with their
parents.
Today, we are working to integrate film clips from
some of these timeless educational projects into our
festivals outreach:
La Querencia: A Homeland Facing Change
The Spanish
term, “querencia,” doesn’t exist
in English. Taken from a term in bullfighting,
it refers to that place in life where one feels
serene and safe. In this documentary film, native
New Mexicans explore different ways to protect
their traditional culture, communities, agriculture
and homes as urban development hits the state.
Rekindling the Fire
This film features
American Indians in New Mexico utilizing modern
eco-friendly agricultural techniques to convert
tribal lands into organic farms. The film includes
many examples of people speaking Tewa, a Native
American language.
Solar Energy Now
Produced in the
late 70’s, this timeless film shows how
scientists at the University of California, Berkeley
use low-tech methods to heat a home with solar
energy. Many viewers today may be surprised to
learn that expensive technologies such as solar
cells are not always necessary. Here, the Berkeley
team heats the home with a system built from metal
honeycomb web, ventilation pipes and an enormous
pile of rocks!
Sun Dried Foods
SRF’s first
educational film was actually made possible through
a $15,000 loan from the producer’s, Jeff
Kline’s, mother in order to purchase hand-held
ENG video cameras. This bilingual production shows
how families in villages can use age-old techniques
to prepare foods – dried fruits and vegetables,
smoked corn, venison jerky – that last all
year long. The film also encourages families to
prepare high value specialty crops to supplement
their income – so that farmers are not forced
to sell off parts of their ancestral land simply
to survive economically. The Spanish version of
the film, Comida Seca por el Sol, was shown by
the United Nations in four continents.
Additional SRF Film Outreach Projects
Home Weatherization Now! In the 1970’s, many low-income
villagers in New Mexico were resorting to cutting down
the trees around their homes in order to heat in the
winter. This film, produced in English and Spanish,
demonstrates how one family, dating back to the 1800’s
and living on their historic ranch in Rio Arriba County,
was able to insulate their home so that they wouldn’t
have to cut down trees anymore.
How to Build a Solar
Food Drier This film showcases home economics
and shop students from New Mexico public schools building
a solar food drier by using simple techniques and easy-to-find
materials. The campaign was accompanied by how-to manuals
that children could take home to their parents.
Irrigation for the North This bilingual film demonstrates
water conservation techniques and explains water rights
so that rural farmers can more efficiently use irrigation
and protect age old rights in order to keep their land.
Only Monsters Drink and Drive This campaign featured statewide
television spots, film trailers distributed in commercial
studios, billboards, posters, and a jingle music contest
for kids.
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